Tsai Wang-Chia

Cai Wangjia, a second‑generation entrepreneur of the Want Want Group, is part of the Cai family. His father, Cai Yanming, expanded the group’s influence through acquisitions such as China Times Media, promoting cross-strait propaganda and engaging in long‑term charitable donations. The family business upholds the motto “Two Shores, One Family” and pursues philanthropy as a long-term goal. Cai Wangjia and his brother Cai Wanting jointly participate in the group’s development.

Since 2015, Cai Wangjia has served as an executive director and a member of the Strategy Committee of the Want Want Group, leading various marketing campaigns, including the launch of 56 ethnic-language versions of Wang Zai Milk. As of October 2023, he remained Vice President and Chief Operating Officer, Executive Director, and a Strategy Committee member. In November 2024, after the Wang Zai Milk “Foreign Object” controversy, he posted a statement on social media in support of the product.

In terms of public opinion, in 2022 his satirical remarks about Pelosi on Weibo drew attention, with some netizens dubbing him the “National Son.” The same year, he also posted content related to the “ice cream assassin” and epidemic prevention.

In branding and marketing, he leveraged a “5G surfing” meme to create a younger IP, and his interactions with his younger brother Cai Wanting have become a new promotional approach for the group.

On the family front, his father Cai Yanming, through media holdings and a unified propaganda stance, promotes synergies between the Want Want Group and related media. The family enterprise advocates “Two Shores, One Family” in cross-strait relations and has long engaged in philanthropic donations.