Quan Jinhua

Quan Jinhua was born in 2002 and grew up in a rural area of China. From a young age, he lived in a rural environment and often helped his parents with agricultural work during school holidays. In his second year of junior high school, to alleviate his family's economic burden, he dropped out of school and began working outside the home. At the age of 16, he worked as an assistant chef in a kitchen, earning about 2,200 yuan per month, most of which he sent home to support his family. Later, he moved to Shanghai to work as a chef, earning approximately 6,000 yuan per month. In May 2020, due to his parents' health issues, he returned to his hometown.

Starting in November 2020, Quan Jinhua began trying to sell his hometown's fruit on short-video platforms. In 2021, as the craze surrounding his sister, Quan Hongchan, who won the women's 10-meter platform diving gold at the Tokyo Olympics, grew, he launched his career in live-streaming sales. In November, he established an individual business in Zhanjiang's Mawan District called "Zhanjiang Mawan District Quanru Fruits and Vegetables Shop," primarily selling fresh fruit, vegetables, agricultural and sideline products, and aquatic products, with a registered capital of 30,000 yuan.

In 2022, after posting videos related to agricultural products on Douyin (TikTok's Chinese version), he gradually shifted from simply selling products to helping local farmers resolve sales difficulties. In 2024, he participated in Douyin's public welfare agricultural assistance project, filming and promoting agricultural products such as lychees from Maoming and sweet potatoes from Zhanjiang. He actively promoted Guangdong's agricultural products, helping farmers sell tens of thousands of jin (Chinese weight unit) of produce in a short period. Besides selling Zhanjiang's local specialties, he was also invited to promote local products in provinces such as Hubei, Jiangsu, Sichuan, and Shaanxi, helping sell dried grapes, walnuts, nuts, and other agricultural products, with total sales exceeding 3 million jin.

Among his family members, his grandfather is from Tong, his father, Wen Maoquan, is engaged in orchard cultivation, and his mother, Feng Lingmei, loves singing but suffers from various illnesses, leading to significant medical expenses at home. He is the eldest son in the family, with three sisters and one younger brother. His sister, Quan Hongchan, is an Olympic champion who also won the women's 10-meter platform diving gold at the 2024 Paris Olympics. Other family members are also accomplished in studies or sports.

As of August 2024, Quan Jinhua has amassed over 3.091 million followers on Douyin, with total likes exceeding 14.7 million. Some of his videos, such as "Half a Day Carrying a Pomegranate" and "A Letter to Quan Hongchan," have attracted significant attention.

Through social media and live-streaming commerce, Quan Jinhua is engaged in promoting rural products, aiming to help local farmers sell their agricultural produce and improve the economic development of rural areas. Public information about his family shows that his mother, grandfather, and other relatives have appeared publicly at different times, reflecting his family's